Our Services
End-to-end consulting designed for the unique challenges of research commercialization. Whether you're an incubator director, a tech transfer officer, or an entrepreneur, we have the expertise to help you succeed.
Commercial Viability Assessment
Before committing resources, understand whether a research innovation has genuine market potential — through a new venture or a strategic commercial partnership. We conduct rigorous analysis covering market size, competitive landscape, regulatory pathways, and revenue models.
Key Deliverables
- Market opportunity sizing and segmentation
- Competitive landscape and differentiation analysis
- Regulatory and compliance pathway mapping
- Revenue model and pricing strategy recommendations
- Go / No-Go decision framework
Market Strategy & Positioning
Define the commercial path with clarity. We help research teams identify their ideal customer, craft compelling value propositions, and build go-to-market strategies — and we help tech transfer offices identify, evaluate, and secure the right commercial partners for their portfolios.
Key Deliverables
- Ideal customer profile and buyer persona development
- Value proposition and messaging framework
- Go-to-market strategy and channel planning
- Partnership and distribution strategy
- Competitive positioning and brand narrative
Entrepreneur Development
Transform researchers into capable founders. Our coaching programs address the specific gaps first-time entrepreneurs face — from business fundamentals and team building to leadership and stakeholder management.
Key Deliverables
- Founder readiness assessment and gap analysis
- Customized coaching curriculum for research entrepreneurs
- Business model canvas and lean startup methodology training
- Leadership and team-building workshops
- Ongoing mentorship and advisory board structuring
Investor Readiness
Prepare startups to raise capital with confidence. We develop compelling investment narratives, refine financial models, and ensure founders can articulate their vision with the clarity investors demand.
Key Deliverables
- Investment narrative and pitch deck development
- Financial model and valuation support
- Due diligence preparation and data room assembly
- Investor target list and outreach strategy
- Pitch coaching and Q&A preparation
IP & Licensing Strategy
Maximize the value of intellectual property. We help navigate the complex intersection of academic research, patent portfolios, and commercial licensing to ensure innovations are protected and monetized effectively.
Key Deliverables
- Patent portfolio review and strategy
- Licensing framework and agreement structuring
- Tech transfer process optimization
- Freedom-to-operate analysis support
- Industry partnership and sponsorship agreements
Program Design & Advisory
Strengthen your incubator, accelerator, or tech transfer program from the inside out. We advise on curriculum design, mentor networks, selection criteria, and portfolio management to improve outcomes across the board.
Key Deliverables
- Accelerator and incubator curriculum design
- Mentor network development and matching framework
- Startup selection and evaluation criteria
- Portfolio tracking and success metrics
- Strategic planning and capacity building
Who We Serve
Our services are tailored for the organizations that support research-driven entrepreneurship.
Incubators
Give your early-stage researchers the commercial clarity and entrepreneurial skills they need to turn lab discoveries into fundable ventures.
Accelerators
Strengthen your portfolio with rigorous commercial viability assessments and founder coaching that improves cohort outcomes and investor appeal.
Tech Transfer Offices
Streamline the path from invention disclosure to licensing revenue with structured commercialization roadmaps and partnership strategies.
Not Sure Which Service Fits?
Every program is different. Let's talk about your specific challenges and design an engagement that delivers the outcomes you need with Zero21.